Reintroducing Roane County: A Projection of Hope, Individualism, Unity, and Hospitality

Roane County, Tenn. – Roane County, a picturesque region nestled in the heart of East Tennessee, is proud to unveil its brand-new identity embodying hope, individualism, unity, and hospitality. This transformative initiative aims to celebrate the county’s rich heritage, diverse community, and limitless potential for growth and prosperity. The new brand is just one of many steps the county is taking to position itself as an attractive destination for businesses and families considering relocation.

County Executive Wade Creswell expressed his excitement for this initiative, stating, “Roane County has always been a place where hope drives us forward and individualism is celebrated. The prospect of a united community and a standard of exceptional hospitality are ideals that this brand is designed to promote. The new brand encapsulates these values and communicates our unwavering commitment to residents and visitors.”

The brand concept represents the diversity of Roane County’s natural landscapes. It embodies the vibrant spirit of the county’s people, whose unique stories and passions contribute to the tapestry that interconnects our community.

“Improving the county government’s level of communication in all forms has been a priority of our administration from day one. That includes the construction of a new, user-friendly, and simple website that gives the public the information it needs the most. To do that, we needed to create a brand that is usable across all mediums and still clearly communicates our values,” said Creswell. “I’m hopeful that our new brand will be accepted and widely used to share pride for all who call Roane County home.”

About Brad Jones

Brad is the Owner/Operator of BBB TV 12, and has been with the company since August of 1996. Brad is a 1987 graduate of Coalfield High School and a 1995 graduate of the University of Tennessee College of Communications. He won the 1995 broadcast production student of the year award. Brad worked at Shop at Home, Inc. a home shopping network that was located in Knoxville, TN from 1993 - 1995 and then at Via TV (RSTV, Inc.) from 1995 - 1996. After some freelance work in Nashville, Brad joined the BBB Communications staff in August of 1996. A short stint at WVLT TV as a news photographer was in 2001, but he continued to work at BBB TV as well. Brad is married to Nicole Jenkins Jones, a 1990 graduate of Oak Ridge High School, who works at Oak Ridge Gastroenterology and Associates in Oak Ridge. They have 3 kids, Trevor Bogard, 27, Chandler 22, and Naomi 13. On December 12, 2013 they welcomed their first grandchild, Carter Ryan Bogard. Brad is also the assistant boys basketball coach at Coalfield High School for the past 11 years. In 2013-14 the Yellow Jackets won their first district title since 1991 and just the 4th in school history.

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