UT Southern Announces Athletic Branding, Mascot

PULASKI—With fire in its eye and thunder in its wings, Flame the Firehawk will launch at UT Southern (UTS).

“I am excited about the new feel of UT Southern athletics, and starting out with a new mascot will bring excitement to the entire campus,” Brandie Paul, UTS athletic director, said. “Flame the Firehawk will be a sure ‘fire’ hit.” 

Joining the University of Tennessee System allowed UTS leaders to reimagine its mascot and athletic colors. After hosting focus groups to listen to students, faculty, alumni and community members, university leadership opted to add orange to its color palate of red and black. It also embraced a new mascot – Flame the Firehawk.

Knoxville-based illustrator Danny Wilson developed the concept and logo for the Firehawks.

Firehawks represents the fifth mascot for the university. When the university exclusively taught women, the teams were known as the Spinsters. During the college’s brief foray into football in 1939 and 1940, the team was known as the Cardinals. In 1950, the teams became known as the Indians, which lasted until 2002 when they became the RedHawks.

“I was here when Rowdy the Redhawk was introduced, it was exciting to see him become the spirit of our campus,” Paul said. “The unveiling will start us off in a direction that will be new and invigorating. Flame the Firehawk will light the way for a new spirit in our new UT family.”

UTS will unveil new uniforms for its 19 teams in late August.

To download athletic marks: https://news.tennessee.edu/ut-southern/

The University of Tennessee is a statewide system of higher education with campuses in Knoxville, Chattanooga, Martin, Memphis and Pulaski; the UT Space Institute in Tullahoma; the UT Institute of Agriculture with a presence in every Tennessee county; and the statewide Institute for Public Service. The UT system manages Oak Ridge National Laboratory through its UT-Battelle partnership; enrolls about 50,000 students statewide; produces about 11,000 new graduates every year; and represents more than 400,000 alumni around the world.

About Brad Jones

Brad is the Owner/Operator of BBB TV 12, and has been with the company since August of 1996. Brad is a 1987 graduate of Coalfield High School and a 1995 graduate of the University of Tennessee College of Communications. He won the 1995 broadcast production student of the year award. Brad worked at Shop at Home, Inc. a home shopping network that was located in Knoxville, TN from 1993 - 1995 and then at Via TV (RSTV, Inc.) from 1995 - 1996. After some freelance work in Nashville, Brad joined the BBB Communications staff in August of 1996. A short stint at WVLT TV as a news photographer was in 2001, but he continued to work at BBB TV as well. Brad is married to Nicole Jenkins Jones, a 1990 graduate of Oak Ridge High School, who works at Oak Ridge Gastroenterology and Associates in Oak Ridge. They have 3 kids, Trevor Bogard, 27, Chandler 22, and Naomi 13. On December 12, 2013 they welcomed their first grandchild, Carter Ryan Bogard. Brad is also the assistant boys basketball coach at Coalfield High School for the past 11 years. In 2013-14 the Yellow Jackets won their first district title since 1991 and just the 4th in school history.

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